Charles Dwight Wattles CFA
President

Long Road Investment Counsel, LLC is an employee owned investment management company. The firm provides its services to high net worth individuals, trusts, estates, and charitable institutions. LRIC manages separate client focused equity and fixed income portfolios. The firm invests in public equity and fixed income markets. It typically invests in the growth stocks of companies to create its equity portfolios. The firm invests in corporate debt securities, certificates of deposit, municipal securities and U.S. government and agency securities to create its fixed income portfolios. LRIC employs fundamental analysis to make its investments. Long Road Investment Counsel, LLC was founded in April, 2014 and is based in Kalamazoo, Michigan.